Showplace, AccessIT in d-cinema pact


Access Integrated Technologies announced a digital-cinema deployment and preshow programming deal with Showplace Cinemas.

Showplace intends to convert 39 megaplex screens in three locations to digital cinema using AccessIT's Theatre Command Center software and preshow programming and Christie DLP Cinema projectors. The completion of this contract would bring AccessIT's Christie/AIX program to a total of 3,486 screens committed of the 4,000 in the plan.

"Already a customer of our PreFlix screen advertising, we are pleased to expand our relationship with Showplace Cinemas," said Chuck Goldwater, president of AccessIT's media services group. "AccessIT is looking forward to working with them providing our digital cinema solutions and programming from our alternative content division, the Bigger Picture."

AccessIT has completed the rollout of about 2,700 screens with exhibitors including Marquee Cinemas, Neighborhood Cinema Group, Celebration Cinema, Cinema West, Cinetopia, Emagine, UltraStar, Galaxy, Rave, Carmike Cinemas and AccessIT's Pavilion Digital Showcase Cinema.