Showtime on 'The Kennedys': It 'Didn't Feel' Like Our Brand

Courtesy of The History Channel

Though it "was well-acted," entertainment chief David Nevins says the network rejected it because it didn't seem right for "premium cable."


PASADENA — After watching The Kennedys – the disputed Joel Surnow-produced miniseries first dropped by History channel – Showtime entertainment president David Nevins said: “I don’t know what the big deal is.”
Producers brought the project to Showtime quickly after History cut it loose, apparently succumbing to political pressure from the Kennedy family.  And while Nevins would not elaborate on the miniseries’ content, he said ultimately it did not fit with Showtime’s brand. 
“I looked seriously at it,” he told reporters gathered here for the Television Critics Association press tour. “I thought it was well-acted. I though it was well-made and very watchable.”
In the end, he continued, “It didn’t really feel Showtime. It didn’t feel like  premium cable.”
Nevins added that he has “great respect” for Surnow, who Nevins’ worked with to develop 24 when Nevins was an executive at Fox.   
The Hollywood Reporter first broke the cancellation story last week.