'Shrek 3' in motion with Gameloft


Gameloft has gained the rights to bring DreamWorks Animation's "Shrek the Third" to mobile games in conjunction with the film's May 18 theatrical release. The game will be released across 170 operators in more than 75 countries.

Activision is readying its own lineup of video games based on the summer CG sequel for Xbox 360, Wii, PlayStation 2, PlayStation Portable and Nintendo DS.

Gameloft, which has brought such movies as Peter Jackson's "King Kong," "Mission: Impossible III" and "War of the Worlds" to mobile games, will focus on the characters and environments from the third "Shrek" film for this family-oriented title.

"Gameloft's history of producing award-winning mobile games speaks for itself," said Rick Rekedal, head of U.S. licensing for DreamWorks Consumer Products. "We are confident this license will deliver a truly enjoyable mobile game experience for 'Shrek' fans and gamers alike."

Gonzague de Vallois, vp publishing at Gameloft, said the development team has worked closely with DreamWorks Animation, which provided visual assets so that the environments of the mobile game will reflect those in the movie.

"The action-adventure game allows you to play as Shrek or Dragon," he said. "The gameplay will be well-suited for our target audience since it is platform-style with various difficulty levels for the novice to the experienced gamer."

De Vallois said he hopes to develop additional "Shrek" games, but it will have to make sense for both the French mobile games publisher and DreamWorks. Activision has released several "Shrek" games, including "Shrek: Smash & Crash" in between the theatrical releases.

During the past two years, Hollywood-licensed games have become a big part of Gameloft's business. The company is developing a mobile game based on the NBC freshman hit "Heroes" and will be announcing at least one more big summer Hollywood movie license in the coming weeks. For 2007, de Vallois said the company will release five Hollywood-licensed games.