Shuttered Mall Brands Are Thriving On This Resale Site
For those looking to get their Wet Seal fix, try ThredUp.
According to data released from ThredUp, a midtier resale website where shoppers can buy and sell and gently used apparel, accessories and shoes from brands such as Gap, J. Crew and Ivanka Trump, pieces from these once thriving mall brands that have closed their doors in the past few months are experiencing demand that is two times higher than baseline brands.
Another surprising tidbit from ThredUp's recent report is that Crocs have the highest sell-through rate of any brand, with 97 percent of Crocs listed for sale sold within three months. Plus, over the past 90 days, during which time Crocs revealed that it was closing more than 158 brick-and-mortar stores, the 30-day sell-through rate jumped from 67 percent to 90 percent.
The footwear brand is followed closely by Anthropologie, Free People, H&M and Madewell — all apparel brands that cater to the millennial audience — as labels with the highest sell-through rate.
Of course, the data comes only from one site in the increasingly competitive resale market, where companies like Poshmark as well as luxury consignment sites The RealReal and Vestiaire Collective — not to mention eBay — are vying for a slice of the the secondhand market's current popularity.
Unlike eBay's direct, seller-to-consumer model, ThredUp's resale model involves plenty of hands-on interaction from the ThredUp team. Sellers ship items they wish to discard to the company's headquarters, and buyers sift through pieces in search of top-selling brands and pieces in great condition. The supply of each brand, therefore, is controlled by ThredUp, which may also serve to influence these patterns. So take these numbers with a grain of salt.