Sierra/Affinity Names Executive Lineup (Berlin)

The recently launched company is a mashup of Sierra Pictures, Bold Films and OddLot Entertainment.

Sierra/Affinity, the recently launched a mashup of Nick Meyer and Marc Schaberg’s Sierra Pictures, Michel Litvak’s Bold Films and Gigi Pritzker’s OddLot Entertainment, has unveiled their exec lineup in time for EFM.

Under Meyer and Schaberg, the Sierra/Affinity senior management team includes:

Elizabeth Kim Schwan has been appointed executive vp of sales while Kristen Figeroid is senior vp.

Virginia Longmuir is executive vp of legal and business affairs while Cynthia Griffiths is vp.

Joey Monteiro has been tapped to act as senior vp of marketing and Amanda Potts as director of marketing;

Kelly McCormick is acting as vp of production and development and Jen Gorton as creative executive.

Scarlett Pettyjohn has the title of director of international along with Stephanie Ho who supports Sierra/Affinity on the accounting front while Sam Lindy serves as the company’s international sales assistant.

Sierra/Affinity represents sales of third party films as well as acting as the sales agent for films developed and produced by Sidney Kimmel Entertainment, OddLot, Bold, Sierra Pictures and its partner Incentive Filmed Entertainment.

“By combining the operations of Sierra and Affinity in January of this year, we have been able to retain key executives from the respective companies to create a senior management team that not only has the right breadth and depth of experience, but also the right mentality and foresight for today’s rapidly evolving global film business,” said Meyer in a statement.

Among the company’s titles are the recently announced thriller Gone, to star Amanda Seyfried, rom-com From Prada to Nada, CBS Film’s Beastly, the Ryan Gosling action thriller Drive, and the Will Ferrell comedy Casa de mi Padre.