Silverman's Reveille, NBC reup


Ben Silverman is staying put at NBC Universal with a new rich two-year deal for his TV production company Reveille.

Under the seven-figure pact, NBC and NBC Universal's cable networks will have a first look at all scripted and unscripted projects from the hot producer of such series as NBC's Emmy-winning "The Office" and ABC's Golden Globe-winning "Ugly Betty."

"Ben Silverman has been an incredible partner on a variety of projects with NBC Universal in recent years and we look forward to continuing our successful association with him," NBC Universal Television Group CEO Jeff Zucker said. "We are excited about the variety of possibilities that this newest collaboration will bring for NBC, Sci Fi, Bravo and the USA Network."

In addition to office space, which he had in his previous deal with NBC Uni, NBC will under the new pact provide Silverman with development funds to acquire projects.

Silverman will continue to own the international distribution rights on Reveille's unscripted series that include NBC's "The Biggest Loser," USA Network's "Nashville Star," FX's "30 Days" and Bravo's "Blow Out."

"I love the creative culture and vibe at NBC," he said. "I've built personal relationships with the executives here and am excited to develop new shows and find new concepts to deliver to them."

Silverman is determined to continue to grow the 5-year-old Reveille and invests all of its profit back in the company.

"I've really built a great business," he said. "I'm one of those rare suppliers who works across genres."

Silverman has been in the NBC Universal family since launching Reveille in 2002 after he left his post as a top TV agent at WMA, where he was a pioneer in bringing shows based on foreign formats to the U.S., including ABC's "Who Wants to Be a Millionaire." Reveille was based at Barry Diller's USA Entertainment in its first few years. The deal was restructured in 2005 following NBC's merger with Universal.

This development season, Silverman has three pilots set at NBC Universal Television Studio, "I'm With Stupid," "Zip" and "Kath & Kim."

Last fall, Reveille launched a film division, which has a first-look deal at sister studio Universal Pictures, which also will be overseen by Zucker soon.