SIM2 unveils new digital projector


LAS VEGAS -- Home theater video projectors manufacturer SIM2 Multimedia introduced the PROC3, the company's first model developed by the company's newly formed Pro Cinema division, at ShoWest. The company reported that the new projector is built on a three-chip, 720p DLP platform that is designed for commercial applications such as digital cinema, pre-show advertising, and post-production applications."With more and more content being filmed, produced, marketed, and distributed entirely in digital formats, the commercial cinema industry is changing at a breakneck pace," said Dan Drook, vp of sales and marketing for SIM2's Pro Cinema division. "It is only natural that we would bring our expertise to the commercial theater industry."