Singapore: Asian TV Awards to Honor Larry Namer for Lifetime Achievement

Larry Namer P 2014

The E! co-founder has recently made big moves in Chinese entertainment

The 19th Asian Television Awards will honor industry veteran Larry Namer with its Award for Outstanding Contribution to Asian Television. The ATA gala will be held in Singapore Thursday night as part of the ongoing Singapore Media Festival.

"To be honored for my contribution to Asian television amazes me," Namer told THR. "Growing up the son of a Pepsi-Cola truck driver in Brooklyn, New York, I would never dream that one day I would have created programing that has touched so many people."

Namer's career in media and entertainment spans some 40 years. He is a co-founder of E! Entertainment Television, now valued at over $3.5 billion, and the creator of various other ventures, including Comspan Communications, which was a pioneer exporter of Western entertainment to the former Soviet Union.

"It hasn't been easy, but I think that what I have managed to do is understand the differences between people and celebrate them as opposed to trying to change them," Namer said.

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In 2008, he founded Metan, a company created to develop and distribute entertainment content and media specifically for the Chinese market. Metan's flagship series Hello! Hollywood, a weekly entertainment news series, is available on the company's Hollywood Channel on Chinese streaming-video giant Tudou.

Metan also developed local sitcom Return to Da Foo Tsun and web series Modern Life, which together have garnered a Chinese viewership of over 40 million. Recently, Metan and a coalition of American TV and film writers partnered to launch Metan Wen Zhi Ku, a joint venture linking Western writing talent with media projects for China. Namer is also the co-founder of Mingyian Inc., a China brand-management startup for Western celebrities.

Raymond Wong, chairman of ATA said, "ATA is pleased to recognize Larry for his remarkable contributions to the entertainment industry. He has accomplished a great deal while positively representing the entertainment and digital media industries."

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"This award has special meaning to me," Namer added. "Maybe now my mother, who is hitting 90, will realize that I do have a job and she needn't worry about trying to explain what I do to her friends."

Launched in 1996, the Asian Television Awards recognizes excellence in TV programming, production and performance across the Asia-Pacific region. This year's awards show will honor 239 nominees, across 38 categories, spanning 13 countries.