Singapore: Local Distributor Bomanbridge Media Moves into TV Production

Arpit Agarwal P 2014

The company is also expanding its Asia presence with the addition of an office in Mumbai

Singapore-based distribution company Bomanbridge Media has announced production of a hybrid cooking and fashion show built around the personality of Singaporean socialite Kelly Randall Sia. The announcement was made on the eve of the Singapore Media Festival, running Dec. 4-14 in the city-state.

Bomanbridge is a well known distribution player in the region, holding some 4,000 hours of TV programming—spanning formats, lifestyle, factual, drama, kids and education—but this will be its first original production.

Haute & Saucy with Kelly Randall Sia will feature the local personality "show[ing] off her amazing flair in the kitchen for delicious and healthy international cuisine," as well as offering tips on luxury fashion trends of the moment, according to Bomanbridge. 

The first 26-episode season will be shopped at the upcoming Asia TV Forum and Market (ATF), running Dec. 9 to 12.

“Our recent investment by Hera Capital set us up to accomplish premium production quality, and we are excited to debut the to buyers from around the world,” said Bomanbridge Media CEO Sonia Fleck in a statement.

On Wednesday, the company also announced plans to add to its expanding Asia presence with a new office in Mumbai, India. Bomanbridge currently has offices in Korea and Mongolia, in addition to its headquarters in Singapore.

The new India outpost will be headed by Arpit Agarwal former head of operations at Fremantle India.

"India has always been one of our stronger territories in the region and we look forward to enhancing our presence there to better serve our partners," said Fleck. "Arpit brings extensive television experience and we look to him to bring us to the next level."

?“Sonia and her team have a firm handle on the territory and I look forward to adding value and growing the business further in India and the region,” added Agarwal.