Singapore’s Asia TV Forum to Launch Animation Lab

ATF is held annually at Singapore's Marina Bay Sands casino, hotel and convention complex

The established content market is introducing a new three-day platform for Asian animation producers to pitch to top programming directors from around the world.

This year’s edition of the Asia TV Forum & Market (ATF) in Singapore will debut a new three-day event dubbed Animation Lab, the event's organizers announced Monday.

Intended to help promote the region’s burgeoning animation industry, the program will seek to bring together Asian animation producers, who are seeking investment and funding opportunities, with international broadcasters and financiers, who are interested in both the growing animation talent and market opportunity of the region.

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ATF organizers say the program will be open to all individuals or companies that have new animation projects in the planning or production stage, and will give them a platform to engage in closed-door pitches to various participating international commissioners.

International TV pros signed on to take part include Henrietta Hurford-Jones, director of children’s programming at the BBC Worldwide.

"The aim is always to try and grow the international CBeebies brand as well as our children’s portfolio worldwide,” Hurford-Jones said in a statement. “I would be delighted to find creative partners in Asia to potentially develop exciting new children’s content with.”

Also on hand to take pitches and meetings will be, Barbara Uecker, head of programming and acquisitions for children's TV at Australia’s ABC TV, and Nicole Keeb, head of international co-productions and acquisitions for children and youth programming at Germany’s ZDF Enterprises GmbH, along with her colleague Arne Lohmann, vice president of ZDFE.junior.

AFT says additional network execs will be added to the Animation Lab roster in the coming weeks.

AFT is Asia’s most established TV and cross-platform content market for buyers and sellers from the region and afar. This year’s event, ATF’s 12th edition, will take place Dec. 3-6 at Singapore’s Marina Bay Sands casino, hotel and convention complex.