Sir Richard Branson Expands Music Empire With Launch of Virgin Fest

Richard Branson Getty H 2017
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Sir Richard Branson, who on Tuesday received a star on the Hollywood Walk of Fame, announced that his Virgin brand is getting more deeply involved in the music festival scene.

Sir Richard Branson on Tuesday added another distinction to his résumé — a star on the Hollywood Walk of Fame — and he used the occasion to announce a new business venture. The Virgin chief is launching Virgin Fest, a multi-experiential music festival series set to launch in 2019 in the U.S. 

Branson did not reveal a location or date for the event. He did, however, say that the festival falls in line with Virgin's longtime focus. “The heart of the Virgin brand has always been music and entertainment,” he said. “This morning I humbly accepted a star on the Walk of Fame, honoring Virgin’s long history with music and recording, and now I’m thrilled to share that we are launching Virgin Fest, an innovative music and technology experience that will be unlike any other festival series.” 

Music fests are something his company knows about already. Virgin Produced — the entertainment packaging and production arm of Virgin — helped create KABOO Del Mar, a music festival outside of San Diego. Branson will lean on some of the same forces who worked on KABOO by tapping Jason Felts, who serves as CEO of Virgin Produced, and Bryan Gordon, founder of the KAABOO music festival brand, as Virgin Fest co-managing directors.

Said Felts: “Our brand’s commitment to the music industry coupled with my partner’s shared appreciation for one-of-a-kind experiences makes the launch of Virgin Fest that much more exciting."

Other details expected to be a part of the Virgin Fest scene, according to the company, are "popups at each festival, cashless pay, seamless upgrades, innovative VIP experiences and non-profit integrations throughout ... premium food and beverage vendors, eco-focused hydration stations, clean flushing toilets, premium lodging and transportation options."