SiriusXM Launches MeidasTouch Radio With Brothers Behind Viral Anti-Trump Ads (Exclusive)

Courtesy of Meidas Touch

The special series launches Sept. 19 on Sirius' progressive politics channel.

SiriusXM is adding the brothers behind MeidasTouch, a new Democratic political action committee that's produced a string of viral ads, to the lineup on its progressive politics channel.

Ben Meiselas, a litigator whose case load has included repping Colin Kaepernick in his suit against the NFL and leading a class action over the bungled Fyre Festival, launched the PAC in May with his brothers Brett, an Emmy-winning video editor, and Jordan, a New York-based marketer.

Since its launch MeidasTouch has produced more than 70 videos targeting President Donald Trump, racked up millions of views across social media and created a string of hashtags that topped trending lists. Their most popular videos on Twitter include Bye Ivanka (8.4 million views), Vote Out Hate (7.5 million), The Snake (5.8 million) and Fred's Failure (3.5 million). They also have 6.6 million likes and nearly 137,000 followers on TikTok and more than 24 million total views on YouTube.

MeidasTouch Radio will begin its limited series run on Sept. 19 at 11 a.m. PT.

"Although it was only recently formed, MeidasTouch has amassed a tremendously large and engaged following, becoming one of the most powerful grassroots movements across all platforms this election cycle," said the Meiselas brothers in a Thursday announcement. "We’re excited to introduce ourselves to a new audience on SiriusXM Progress, and to speak with their passionate audience about the best ways to motivate voters to turn out in November and restore civility to the country."

While being on-air is new for the MeidasTouch trio, this isn't their first foray into audio. They co-executive produce Mea Culpa with Michael Cohen with Audio Up. That podcast, which launched Sept. 14, has already cracked the top 25 overall in the U.S. and the top 10 in the news category on Apple.