Sky Deutschland secures UEFA rights

Takes pay TV rights in a new three-year deal

COLOGNE, Germany -- Sky Deutschland, formerly Premiere, has secured pay TV rights to the UEFA Europa League, formerly the UEFA Cup, in a new three-year deal.

Sky will have pay TV rights for all 205 UEFA games as well as exclusive rights for all matches involving German squads.

Sky already leans heavily on soccer for its pay TV offering in Germany, with rights to the top-rated Champions League as well as Germany's Bundesliga. Soccer-hungry men make up the core of Sky's subscriber base, a base the channel is hoping to expand with a high-profile relaunch next month.