Sky-Italia gets top local films
EmptyROME -- Sky-Italia on Friday announced it has reached a €35 million ($46 million) plan to broadcast all major Italian films from the previous year on its pay TV network.
For the purposes of the agreement, "major" films are defined as those seen by at least 20,000 paying moviegoers in public cinemas -- a level that covers at least 50% of the country's total film production -- representing 98% of the total billings for Italian films in Italy.
The deal is retroactive to January and will last 18 months, a spokesman for Sky said, with a possibility for renewal at the end of the term.
Sky-Italia, a unit of Rupert Murdoch's News Corp., agreed to the terms with ANICA and API, the two leading Italian film, author and producer associations.