Sky Rolls out 'Buy & Keep' Movie Service to Non-Subscribers in U.K., Ireland

Courtesy of The Weinstein Company
'Paddington' is among the current films available on the service.

The popular service offers current and catalog films for download or streaming along with a DVD.

European pay TV giant Sky said on Wednesday that it has started making its Sky Store's Buy & Keep movie service available to everyone, even people who don't subscribe to its pay TV services, in the U.K. and Ireland.

People can buy latest blockbusters via and a new Sky Store app for streaming or download. The Buy & Keep service also sends users a DVD of movies they buy by mail. The service is part of Sky CEO Jeremy Darroch's focus on offering new services and reaching consumers in various ways.

Non-Sky TV customers in the U.K. can watch the films on their computers or mobile devices. On their TV set, they can do so via Sky's Now TV box or a Roku or YouView box. In Ireland, they can watch via a Roku box.

"People want the simplest and most convenient way to buy and watch the movies they love, which is why it’s great news that from today Buy & Keep will be available to everyone and across multiple devices," said Nicola Bamford, director of Sky Store.

Sky highlighted such current titles as The Hunger Games: Mockingjay Part 1, The Hobbit: The Battle of the Five Armies and Paddington as being available along with such catalog titles as Avatar, Back to the Future and Wizard of Oz. New releases cost $20.60 (£13.99), while catalog titles are $11.75 (£7.99).

Most Buy & Keep movies are available in early release, meaning they are available on Sky Store before the DVD is available in stores. For existing Buy & Keep customers who have already used the service, all movies they have bought will automatically appear in the My Library section of the new app.

"Sky Store Buy & Keep has been a huge hit with Sky customers since its launch in April 2014, with Sky Store regularly being the number 1 digital retailer in the U.K. for new movie releases," Sky said. "In the future, the service will expand to include TV and movie box sets."

Rupert Murdoch's 21st Century Fox owns a 39 percent stake in Sky.

Twitter: @georgszalai