Slime time at Kids' Choice Awards


Nickelodeon's Kids' Choice Awards, the biggest, slimiest and loudest awards show of the year, hit decibel highs Saturday for teen star Miley Cyrus and boy band the Jonas Brothers.

The 90-minute screamfest, a People's Choice for the post-diaper demo, also offered promotional opportunities for dozens of others, including stars with films, TV shows and music to sell young consumers.

Cyrus, whose concert tour last year was a ticket scalper's dream come true, collected an orange blimp award for female singer. A little later, her performance of "G.N.O. -- Girl's Night Out" nearly brought down the house at UCLA's Pauley Pavilion, where the awards show was held.

The fresh-faced Jonas Brothers (Kevin, Joe and Nick) rated nearly as many shrieks when they claimed the award for music group.

Spirited host Jack Black, gamely clad in tights and cape at the outset, proclaimed his devotion to slime, then presided with abandon over a mix of stars and stunts.

Most of the stunts were performed just outside the arena. They culminated with TV host Laila Ali cheering for supermodel Heidi Klum, who swung from a cable while sporting a spiked "slime butt belt" that she used to puncture slime balloons.

One example of how the show mixes glory and silly was the Wannabe award for a role model, given this year to Cameron Diaz in recognition of her environmental efforts. "This is the biggest honor I've ever received in my life," she said. That puts it above a previous Kids' Choice award she got for belching.

Black and Orlando Bloom, seated in chairs above the stage, took the brunt of the green goo as the show ended. "This is the whole reason I became an actor," a good-natured Bloom said. Earlier, Harrison Ford got doused with the slime as he stood near Shia LaBeouf, co-star of the upcoming "Indiana Jones" sequel.

Black said 88 million online votes were cast to determine the winners of this 21st annual event. That represents more than twice the votes reportedly cast the year before. It also continues the domination of Nickelodeon and Disney channel talent to the exclusion of virtually all other networks and channels.

Other award winners announced during the show: Jessica Alba (movie actress), Johnny Depp (movie actor), Chris Brown (male singer), Eddie Murphy (animated movie voice), "American Idol" (reality show), "Drake and Josh" (TV show) and "Alvin and the Chipmunks" (movie).