Snap Head of Sales Exits After Less Than 2 Years

Courtesy of ESPN

Jeff Lucas joined Snap from Viacom in 2016.

Jeff Lucas is stepping down from his role as head of sales at Snap less than two years after joining the technology company from Viacom. 

When Lucas joined Snap in 2016, his hire was heralded as key to helping Snap build its fledging advertising business by courting blue chip advertisers. The company behind messaging app Snapchat was preparing for an initial public offering and looking to show investors that it had built a sustainable business. 

But Snap has begun to focus on selling its ads through an automated system, one reason the company attributed to better-than-expected fourth-quarter earnings. The company grew revenue 72 percent to $286 million during the final three months of 2017. 

A Snap spokesman confirmed that Lucas had left the company but declined to provide additional comment. U.S. sales will now be led by a team of four that will oversee different regions. International sales will be overseen by Claire Valoti, who previously led U.K. and Nordic sales. Elizabeth Herbst-Brady will lead the global strategic partnerships team. They will all report to Snap chief strategy officer Imran Khan.

Lucas' departure, first reported by Cheddar, comes not long after vp product Tom Conrad announced that he would leave the company as part of a plan to no longer work in the tech industry.