Snapchat Unveils 'Ghostbusters' Dual-Camera Lenses
The new Lenses utilize a smartphone's front- and rear-facing cameras.
As Sony Pictures pulls out all the promotional stops in advance of the arrival of the new Ghostbusters movie, which hits theaters July 15, it is partnering with Snapchat to introduce a new type of Lens for the mobile app.
The Ghostbusters Lenses take advantage of a smartphones’ front- and rear-facing cameras. Using the front camera, users can take a picture with a proton pack as they “bust” ghosts. Using the rear camera, users can shoot themselves or their friends being “slimed.” The Lenses also will play music from the movie while they're being used.
"Whether it's dog ears or flower crowns, face swapping or alien eyes, Snapchat's popular portfolio of Lenses are highly engaging pieces of content that fans truly love," said Elias Plishner, executive vp, digital marketing for Sony Pictures. "We are very excited to be the first-ever partner to introduce this new type of Lens to the market.”