Snapchat Redesigns Discover in Nod to Media Partners
People will now see updates from their Discover subscriptions on Snapchat's Stories page.
Snapchat is redesigning its Discover platform in a move to combine its popular Stories feature with content curated by its media partners.
The messaging app began rolling out the changes Tuesday, allowing people to subscribe to Discover channels like ESPN, Cosmopolitan and BuzzFeed. Updates from a channel that a user has subscribed to will now appear in the Stories section of Snapchat, where people see public feeds from their friends.
The Discover page also has been redesigned to feature photos and a short headline explaining what each channel is offering that day.
These changes are designed to help boost viewership of Snapchat's Discover channels, a feature that the start-up launched last year with a small group of partners. There are 19 partners on the platform today.