'Snow Queen' to Be First Russian Animated Film to Get China Wide Release

Snow Queen Poster - P 2014
Wizart Animation

The first installment of a successful international franchise is scheduled to open on 3,400 screens on July 31.

Snow Queen will become the first Russian animated film to get a wide release in China. It is slated for release on 3,400 screens on July 31.

"For us, this is a major event," the film's producer, Yuri Moskvin, was quoted as saying by the Russian news agency TASS. "We have worked on it for a long time, and finally it is happening."

He added that the 3,400 screens figure could still increase and that a release date in late July will be beneficial for the film as July and August are a period when Hollywood films are not released in China.

According to Moskvin, China is to invest in the franchise's third installment, which is currently in production and is tentatively scheduled for release in 2016.

Produced by Wizart Animation, Snow Queen has been released theatrically in more than 80 countries. To date, the franchise's two parts have grossed about $25 million worldwide.

Among the actors who dubbed the film into Chinese are Liu Chunyan, a well-known host on the network ??TV, and singer Huo Zun.

Over the last year or so, Russia and China have been stepping up cooperation in film production and distribution.

Agreements about Chinese investment in the animated film Quackerz 3D and the sequel to Russia's highest grossing film of 2014, Viy, have recently been reached.

Meanwhile, Russia's deputy communications minister, Alexei Volin, said several weeks ago that Russian movies could gross up to $100 million a year in China.