Soapy fare set for phones

Mobisodes to be distributed through Getfugu apps

Former Warner Bros. international president Michael Jay Solomon said production will begin within three weeks on the first of a series of soap opera-style mobisodes.

The content will be distributed on mobile phones equipped with unique applications designed by Getfugu, a development-stage technology company that this week named him chairman of the board.

Solomon, who is involved in at least 10 communications, production and tech companies around the world, said he has made a significant investment in Getfugu because he is excited about patented applications that allow cell phone users to not only watch shows but also shop by touching any item they see on the screen, such as a dress or brooch worn by a character. Getfugu is scheduled to roll out its cell phone applications Sept. 9.

Without using the keyboard, Getfugu also allows users to access brands and get other services, including comprehensive wedding packages, from the venue to catering to flowers and more.

"I've been in television programming and syndication businesses for 52 years," Solomon said. "Now I have morphed from TV and satellite to the Internet and the phone. These are new technologies that are also new forms of distribution."

Solomon said he Getfugu will offer Chinese programming from his partnership with Shanghai Media Group, which operates 11 channels, and from Iguana Studios in Peru, for Spanish-language programming.

The first English-language mobisode will be produced by a new production team he has put together at Dole Studios in Westlake Village, part of Anthem Digital, which he created this year with Dole Foods owner David Murdock.

"The mobile phone will be the principal methodology of content delivery worldwide," Solomon said. "It's the way people will get all of their information, content, entertainment, banking, social networking and more. What excites me is the opportunity to once again pioneer in content delivery.

Solomon was a founder of Telepictures, which merged with Lorimar and was acquired by Warner Bros., where he spent five years as head of international TV before forming his own company in 1994.