'Up' soars at boxoffice on opening day

3-D animated film brings in $21.4 mil Friday

Disney/Pixar's "Up," buoyed aloft by ecstatic reviews, lifted off Friday to an estimated opening-day take of $21.4 million. The PG-rated Disney release about a septuagenarian in search of adventure, directed by Pete Docter, benefited from playing on more than 1,500 3-D screens, commanding premium ticket prices, among the 3,766 locations in which it bowed.

"Up's" opening-day haul trailed slightly behind the $23.2 million that Pixar's most recent hit, "WALL-E," took in on its opening day last June. That movie went on to a $63.1 million opening weekend -- which "Up" could still surpass -- and a total domestic tally of $223.8 million.

While "Up" soared to the heavens, the weeeknd's other new wide opener, Universal's release of Sam Raimi's PG-13 horror tale "Drag Me to Hell," scared up solid genre numbers. Seizing the third-place spot for the day, it took in about $6.5 million in 2,508 locations, which should see it collect a figure in the high-teen millions for the weekend.

Ranked second, and competing with "Up" for the family audience, was the second weekend of Fox's "Night at the Museum: Battle of the Smithsonian." Pulling in $7.3 million, it saw business decline by a little more than 50% from its opening Friday take of $15.6 million.

Warner's "Terminator: Salvation," checking in in fourth place with $5.1 million, registered a bigger decline. Its Friday gross was off about 65% from its previous Friday, which was its second day in theaters.

Paramount's space opera "Star Trek" and Sony's ecclesiastical thriller "Angels & Demons" were in close contention for the fifth place. "Trek" took in about $3.59 million for the day as its gross-to-date crossed the $200 million mark, while "Angels" collared $3.4 million, which puts it in a position to cross the $100 million mark Saturday.