SOCAN pacts with Nielsen to track data
EmptyNielsen Entertainment and the Society of Composers Authors and Music Publishers of Canada have struck a data and information services agreement.
Effective immediately, Nielsen BDS data has been integrated into SOCAN's performance-analysis system to enhance the scope of the Canadian performing rights organization's radio airplay royalty distributions. Nielsen BDS census data also will be used to handle SOCAN's copyright administration.
"SOCAN is excited about this new agreement with Nielsen BDS," says Michael Lewin, director of distributions operations for SOCAN in Toronto. "It will allow SOCAN to provide its members and those affiliated with foreign PROs, through cutting-edge technology, with a more complete record of musical performances occurring on Canadian radio."