Social TV App Maker Umami Launches Real-Time Sharing of TV Show Images Ahead of Oscars
The FreezeFrame feature is designed to make social TV more visual., with the company arguing it is "tailor-made for the fashionistas who will follow the best (and worst) dressed on the red carpet at this year’s Oscar ceremonies."
NEW YORK – Just in time for Oscars weekend, startup Umami TV on Thursday unveiled enhancements to its free companion TV app for the iPad that are designed to make social TV buzz more visual.
The company's new FreezeFrame feature allows users to capture and share images from shows in real-time. Umami said it is the first to offer this social TV function, arguing it is "tailor-made for the fashionistas who will follow the best (and worst) dressed on the red carpet at this year’s Oscar ceremonies."
Another feature, dubbed Dishboard, is a social TV dashboard that visualizes the buzz around a TV show. It shows how many people are talking about a show with real-time info graphics and see the most popular links and tweets trending around a show.
“TV is the ultimate lean-back, visual medium, and we’ve always felt social TV should mirror these characteristics,” said Umami TV co-founder and CEO Scott Rosenberg. “With this update, we’re making the conversation around TV more visual, fun and relevant for viewers.”
Founded in New York in 2010, Umami launched in November. It uses audio fingerprinting technology to sync continuously to live or time-shifted programming and provides program-related content, conversation and more.
The company is backed by venture firms NEA, Battery Ventures and angel investors.