Sofia Vergara Stars in Stella McCartney's Annual Breast Cancer Awareness Campaign

Courtesy of Stella McCartney
Sofia Vergara

Proceeds from a limited-edition lingerie set will support advanced early detection programs and treatments for patients fighting the disease.

Ahead of National Breast Cancer Month in October, Stella McCartney has tapped actress Sofia Vergara as the newest face of her annual campaign to raise awareness for a cause close to the designer's heart.

Launched on Monday to coincide with the birthday of the designer's late mother, Linda Louise McCartney, who died in 1998 after a three-year battle with breast cancer, the first part of McCartney's campaign features Vergara in a limited-edition pale pink Rose Romancing lingerie set from the Fall/ Winter 2018 collection.

According to a statement from the brand, "The Rose Romancing set is something beautiful that provides a positive message to break the taboos associated with Breast Cancer; while also highlighting the fact that each and every person, regardless of where they live, what they look like, or what they believe in, can be affected and deserves access to preventative education, holistic support and advanced breast cancer care."

Proceeds from the bra (from $145) and brief ($110) — which go on sale Oct. 1 online, at Stella McCartney stores and on sites including Net-a-porter and Shopbop —  will benefit breast cancer charities and treatment centers, including Memorial Sloan Kettering, the Linda McCartney Centre in Liverpool and London's Hello Beautiful Foundation.

Vergara also lends her voice to the campaign as part of a testimonial film which debuts on the brand's website on Monday. A personal video from Vergara will be part of an in-store exhibit running from Oct. 8-27 at the brand's London flagship location on Bond Street to raise awareness and offer support for those affected by breast cancer.

The Modern Family actress is the latest in a line of celebrities to lend their faces to McCartney's annual campaign; previous supporters include Kate Moss, Cara Delevingne, Alicia Keys and Chelsea Handler. The designer will reveal the second part of this year's initiative in October.

According to non-profit Breastcancer.org, more than 266,000 new cases of invasive breast cancer will be diagnosed in women in the U.S. in 2018. While death rates from the disease have been decreasing since 1989, more than 40,000 women in the United States are expected to die from breast cancer this year.