Sony Closes Acquisition of Hungarian TV Networks Amid Central Europe Expansion

Budapest, Parliament building, Danube River - H 2015
Jim Engelbrecht / Newscom

The company acquired VIASAT3 and VIASAT6 from Sweden’s MTG.

Sony Corp.'s Sony Pictures Television has closed the acquisition of Hungarian TV channels ViaSat3 and ViaSat6 and VOD service Viasat Play from Scandinavia's Modern Times Group in a bid to expand its operations in Central Europe.

"This acquisition is a cornerstone to increasing our foothold in the Central European market, and will provide countless benefits to our business partners and viewers,” said Lyle Stewart, senior vp of SPT Networks, CEEMA. “We are focused on further growing our business over the coming months, building on the considerable success our channels and digital services have already had."

“This acquisition makes us the second-biggest cable/satellite channel portfolio in the country in terms of audience share and is a milestone in our plans to boost SPT’s position in Central Europe,” added John Rossiter, general manager, SPT Networks, Central Europe.

The addition of the ViaSat channels brings SPT Networks’ audience share of the 18-49 demographic in Hungary to 6.3 percent, the company said.

ViaSat3 will continue to target women aged 18-39 as a general entertainment channel covering various genres and have a strong focus on local production. “We have had great success with local production The Crime on AXN, and it’s something we’re hoping to build on and explore further across the portfolio,” Rossiter said.

ViaSat6 will target a young male audience, with both channels being offered by the main local cable and satellite operators.