Sony to Distribute Bollywood Star Akshay Kumar's 'PadMan' Worldwide
The studio is also a co-producer on the film about an inventor who revolutionized female hygiene in India.
Sony Pictures Entertainment has acquired global rights to Bollywood superstar Akshay Kumar’s upcoming film PadMan and also come on board as a co-producer.
Directed by R. Balki and featuring actresses Sonam Kapoor and Radhika Apte, the film is inspired by the true story of Arunachalam Muruganantham, who invented a low-cost sanitary pad-making machine and revolutionized cost-effective female hygiene in India.
PadMan, which will get a worldwide release Jan. 26, is based on the book The Legend of Lakshmi Prasad, written by Kumar’s wife and best-selling author Twinkle Khanna. Her banner Mrs Funnybones Movies also worked on the film with Bollywood banner KriArj Entertainment.
“Akshay is the rarest of artists, not only is he the definition of movie star and producer, but what makes him and Twinkle so special is that they have found a way with this film to make a wonderfully affecting and heartwarming movie that also can impact social change,” Columbia Pictures president Sanford Panitch said. “We are looking forward to working with Akshay and Twinkle on many projects.”
As one of India’s most bankable stars, Kumar, 50, has delivered a string of hits, including socially conscious titles such as his previous release, Toilet: A Love Story, which revolved around the importance of sanitation. “Sanford and the Sony Pictures team are ideally placed to take the film to audiences worldwide and we look forward to sharing this journey with them,” said Kumar.
“India is an important and growing market with rich content and dynamic stories that translate worldwide,” added Sony Pictures Entertainment executive vp business affairs, operations and head of local productions Laine Kline, adding, “Akshay, one of the most critically and commercially lauded stars in the country, has a distinct sensibility that we are lucky to work with. We look forward to sharing PadMan's incredible story with audiences around the world."
Back in 2007, Sony became the first Hollywood studio to produce a Bollywood film, Saawariya. Sony Pictures Entertainment India managing director Vivek Krishnani said that PadMan “will lead Sony Pictures India’s film slate for 2018.”