Sony Electronics lines up d-cinema deals

Will install projection systems in five multiplexes

LAS VEGAS -- Sony Electronics on Thursday announced deals to outfit five multiplexes with digital-projection systems.

The tech deals involve turnkey d-cinema systems to be installed at a Muvico location in Thousand Oaks, an Alamo cinema in Austin, Texas, the Palace Theater in Canadian, Texas, Lincoln Square Cinemas in Bellevue, Wash., and Channelside Theaters in Tampa, Fla.

"The digital cinema industry continues to embrace the unique benefits of Sony's 4K technology, for offering a dynamic entertainment and movie-going experience," said John Scarcella, president of Sony Electronic's Broadcast and Business Solutions division. "The diversity of these new theater relationships demonstrates how Sony is able to provide everything that an exhibitor needs for success in digital cinema -- the highest-quality, most flexible 4K projectors available, and also creativity, technical and content innovation, support and service."