Sony Interactive Entertainment Taps Former Microsoft Exec to Head Global Business Operations

Veronica Rogers -Publicity - H 2020
Courtesy Sony Interactive Entertainment

Veronica Rogers joins the company as senior vp business operations ahead of the planned launch of the PlayStation 5 console this holiday season.

Sony Interactive Entertainment has tapped former Microsoft exec Veronica Rogers to oversee the company's global business operations. Rogers' new role — senior vp, business operations — is effective immediately. She will report to SIE president and CEO, Jim Ryan.

In her new role, Rogers will be "responsible for global alignment in sales operations, both physical and digital" and also will lead PlayStation's subscription services, such as game streaming platform PlayStation Now and multiplayer gaming membership PlayStation Plus.

"Veronica brings a wealth of experience leading global sales organizations, managing strategic partnerships, developing innovative business models, and building world-class teams," said Ryan. "She will play a crucial role in scaling the business, and I'm thrilled she has brought her expertise to the PlayStation family."

Rogers is a longtime tech vet, having served more than 13 years at Microsoft, most recently as vp sales and marketing, device partner sales. Prior to her tenure at Microsoft, she worked at Dell Technologies.

"The PlayStation brand is one of the most beloved in the world, and I am excited to join a company that has such a passionate community, legendary history and an amazing leadership team," said Rogers. "My experience leading global sales organizations will help excel the PlayStation business and deliver the best gaming experiences to fans across the world."

SIE is gearing up for the debut of its next-generation console, PlayStation 5, this holiday season. Earlier this week, Ryan revealed that the company's current-gen offering, PlayStation 4, has sold more than 106 million units and over 1.1 billion games since its initial launch in 2013. A number of highly anticipated exclusive game releases are scheduled for the PS4 in 2020, including Naughty Dog's The Last of Us Part 2 in May and Square Enix's Final Fantasy VII Remake in March.