Sony kicks off Animax Mobile in H.K.


HONG KONG -- Animax Mobile in Asia will be launched by Sony Corp.'s Animax in conjunction with SmartTone-Vodafone in Hong Kong, Sony said Thursday. The service was launched in Canada and Australia this year.

"Animax Mobile is something that resonates with today's technologically savvy youths, who demand the freedom and flexibility to enjoy their entertainment," SPE Networks Asia general manager Ricky Ow said.

The service will be launched on 3G operator SmartTone as a monthly subscription. Full-length programs will be available for streaming, as well as in shorter five- and seven-minute segments.

A rollout of the service in Taiwan will follow in November.