Sony Pictures Invests in Interactive Storytelling Platform Interlude

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Writer-director Will Gluck

As part of the deal, Will Gluck will create and oversee content that will be distributed on Eko.

Sony Pictures Entertainment is making a seven-figure investment in interactive storytelling platform Interlude.

As part of the deal, SPE will collaborate with Interlude on the development of content to be distributed on the Eko platform, which writer-director Will Gluck will create and oversee through his Los Angeles-based Olive Bridge Entertainment.

Sony is betting that younger audiences want a more active relationship with entertainment than in the past. The Eko platform offers a departure from passive video storytelling by enabling creators to easily script and craft stories that can be shaped by the viewer based on his or her explicit or implicit preference.

"With Eko, [Interlude co-founder and CEO] Yoni [Bloch] and the team at Interlude have developed an elegant, innovative storytelling platform," Sony Entertainment CEO Michael Lynton said. "We look forward to working with them and Will Gluck to engage audiences with completely new entertainment experiences."

The Eko platform includes substantial breakthroughs in real-time seamless video and audio as well as user-response technologies. These techniques been created by Interlude's team to serve the creative needs of artists using this new medium. Eko's technology also enables media companies and brands to glean important marketing information about its viewers.

"We are very excited to launch this partnership with Sony Pictures," Bloch said. "We look forward to introducing Eko experiences to many more viewers and offering new business approaches to fuel the best creative and business returns for our partners."

Added Gluck: "I'm thrilled to be working with Sony and Interlude to contribute to the evolving landscape of entertainment," said Will Gluck, who will spearhead the endeavor. "We look forward to working with inventive writers and directors to create compelling storytelling that will match Interlude's innovative technology."

Interlude has become increasingly active in the growing space and has created new interactive versions of The Twilight Zone and War Games, in partnership with CBS and MGM, respectively. Eko also teamed with Warner Music Group on Clash Up, an interactive music series that lets users create their own multi-genre mix in real time. Those collaborations as well as existing content are available on Eko's website.