Sony Pictures taps strategy chief

David Kaminow named head of worldwide strategic marketing

David Kaminow has been named president of worldwide strategic marketing at Sony Pictures.

In the newly created position, Kaminow will help create and implement a film's worldwide marketing platform and message for all divisions of the department. He also will work on film brand management and franchise evaluation for the worldwide marketing group.

Kaminow will report to marketing president Marc Weinstock and continue to oversee all worldwide theatrical market research efforts for the studio.

Kaminow, who joined the studio in 2003, has overseen research and helped develop a marketing strategy on such films ranging as "Spider-Man 2 and "Spider-Man 3," "The Da Vinci Code," "This Is It," "Zombieland" and the upcoming release "The Karate Kid."

Before Sony, Kaminow was at Miramax Films in New York.