Sony promotes Eric Daly

He becomes vp sales research

Sony Pictures Home Entertainment has upped Eric Daly to vp sales research.

Daly will report to Jason Spivak, senior vp strategic development, and continue to lead North American initiatives in sales research, pricing analysis and forecasting sales efforts for SPHE.

Additionally, Daly will oversee and monitor industry trends.

"Eric has become an integral part of our sales team," Spivak said. "His analytical insights inform key SPHE sales, pricing and format adoption strategies that truly drive the business."

Daly came to Sony from Gateway, where he was senior manager of forecasting and planning.