Sony promotes Michele Garra

Will oversee business in expanding markets overseas

Sony Pictures Home Entertainment has appointed Michele Garra to the newly created position of senior vp Asia Pacific, overseeing business in the expanding markets of Japan, Australia, New Zealand, India and Korea.

Garra was managing director for Australia and New Zealand at the studio's home entertainment arm. Based in Sydney, Garra will relocate to the studio's Culver City offices.

Garra, a 24-year industry veteran who has spent the past 16 years with SPHE, has played an integral role in the evolution of the home entertainment market in Australia and New Zealand, playing a key part in introducing emerging technologies to the region with the launch of DVD in 1998 and Blu-ray Disc in 2007.

The native Australian will report to Matt Brown, exec VP SPHE international.

Brown praised Garra's success running the Australian operation for more than a decade and said her new position will "bolster SPHE's strong position across the Asian-Pacific market.

"As the growing home entertainment business of the emerging economies in Asia becomes an important revenue source for our business, having an executive with the keen business sense and experience which Michele possesses, is an important strategic move to insure the success of these territories," he added.