Sony taps veteran for Euro video ops

John McMahon joins from Sony Pictures Television

Sony Pictures Home Entertainment has appointed studio veteran John McMahon as its managing director of Europe operations.

Previously president and managing director of Sony Pictures Television, McMahon will be charged with building and extending SPHE's physical and digital businesses across the region. He also will serve the division's chief liaison in Europe with operations of Sony Electronics, PlayStation, Sony Ericsson and Sony Music Entertainment.

McMahon will report to SPHE exec vp international Matt Brown.

"The home entertainment industry is a global business in transition as it incorporates new technologies from Blu-ray Discs to mobile platforms to digital distribution," Brown said. "These developments, as well as the overall economic climate, present unique challenges. John brings to SPHE a strong reputation as a strategic thinker, a fresh perspective and an in-depth understanding of the international market."

McMahon joined Sony in 1990 as vp international legal affairs at Sony Pictures Entertainment.