Sony teaming with Nick for series, records


Nickelodeon and Sony Music Label Group have formed a comprehensive partnership to develop, produce and finance music and television ventures during the next four years.

The deal includes the development of original series and movies for the Viacom network and the release of multiple records, with the potential to expand into such other business areas as apparel and electronics.

"This new deal connects Sony's peerless expertise in music to what we at Nickelodeon know about kids," said Cyma Zarghami, president of Nickelodeon/MTVN Kids and Family Group. "Music is an important part of our brand because it's vital to kids. Through this deal with Sony, we will have a steady pipeline of creative ideas for great projects relevant to our audience."

The collaboration's first project launches in the fall with the release of the original soundtrack from "The Naked Brothers Band," Nickelodeon's hit tween series.

Nickelodeon and Sony first joined forces in 2004 with the expansion of Nick Records. They have since worked together on several albums, including "Dora the Explorer," "Dora the Explorer: Dance Fiesta," "Backyardigans" and "SpongeBob SquarePants: The Yellow Album."

"We are very excited to continue our relationship with Nickelodeon," said John Ingrassia, president of Sony BMG's Commercial Music Group. "The new deal greatly expands the scope of our partnership, offering us significant opportunity to develop exciting and new music-based content."