Sony TV Int'l opens licensing office in India


NEW DELHI -- Sony Pictures Television International announced Wednesday the opening of a TV licensing office in India, its second in Asia following Korea.

Mumbai-based Leena Lele Dutta has been named director of licensing of the Indian office, reporting to Hong Kong-based Ross Pollack, SPTI senior vp distribution, Asia.

Dutta will be responsible for licensing SPTI series and features and its slate of international productions to traditional and new media partners in India.

She will also provide support to SPTI's Asian acquisition efforts by assisting in the evaluation, investment and distribution of Indian content for SPTI in Asia and worldwide.

Dutta joins SPTI from Ten Sports India, where she was associate vp advertising sales since 2002. Her earlier stints included Nine Broadcasting India (Channel 9), MTV India and Sony Entertainment Television India.

"The opening of our licensing office in Mumbai ... further demonstrates our commitment to servicing our clients in the markets in which they operate," said Pollack. "We are pleased to have Leena onboard. Being an Asian Hollywood studio is not solely about great Asian content, it's also about being in the markets where we can understand and service our clients' diverse entertainment needs."

SPTI's Asian lineup includes two of the highest-grossing Asian movies of all time, "Kung Fu Hustle" and "Crouching Tiger, Hidden Dragon." The Asian portfolio also includes Sony Pictures Entertainment's upcoming Bollywood debut with "Saawariya" (Beloved), from director Sanjay Leela Bhansali; Stephen Chow's new film, "CJ7"; Korean films "Hyena" and "A Dirty Carnival," from CJ Media and CJ Entertainment; the Japanese anime series "Gallery Fake" and "Kabutoborg VxV"; the Japanese miniseries "Tokyo Friends," starring pop singer Ai Otsuka; and the Chinese feature "Riding Alone for Thousands of Miles," directed by Zhang Yimou.