Sony, Warner, Disney plan $30 VOD service

In talks with In Demand for early supply of latest films

Sony Corp.'s Sony Pictures, Time Warner's Warner Bros. and the Walt Disney Co. are in talks with cable operators to offer films for as much as $30 soon after their theatrical run and before their DVD release, according to Bloomberg.

The studios are talking with In Demand, a venture of cable giants Comcast, Time Warner Cable and Cox Communications, about such a premium VOD service, In Demand CEO Bob Benya told Bloomberg.

Time Warner CFO John Martin had said last week that his company is exploring a $20-$30 premium VOD product and will likely experiment with it early next year.

Disney is similarly likely to test consumer interest in the first quarter using a single film, according to Bloomberg. It reported that Disney is also discussing streaming films on Internet-linked devices, such as Microsoft Corp.'s XBox console and Sony's PlayStation 3.

Meanwhile, Lionsgate last week said it is unlikely to help lead the premium VOD push.