Sony, Whistling Woods Open Sony Media Technology Center in India

The tech center will focus on HD and 3D for film and television.

NEW DELHI -- Sony Corp. and Mumbai-based Whistling Woods International launched the Sony Media Technology Center, through which Sony will provide its expertise in high definition and 3D film and broadcast technologies.

Housed on the WWI campus, SMTC was inaugurated by Sony Corp. chairman, CEO and president Sir Howard Stringer and WWI chairman and veteran filmmaker Subhash Ghai.

Sony has installed top-of-the-line HD and 3D content creation and digital cinema projection equipment at WWI, and will provide know-how in HD content creation, from acquisition to post-production. Sony will also instruct in the entire pipeline of 3D filmmaking and methodology while providing training for high quality 3D content creation.

“We are delighted to be able to share Sony’s unparalleled expertise in 3D content creation with aspiring filmmakers and industry professionals from across the vibrant Indian film and broadcasting community,” said Stringer at the launch. 

“SMTC will provide a forum for us to offer our latest High Definition and 3D technologies, products and knowhow and contribute to the further growth and development of the Indian entertainment industry,” he said.

“Right from its inception, Whistling Woods has been a place for exchange of ideas and experiences between practicing filmmakers and students. SMTC is an effort in continuing the same line of thought where, the best of new technology and filmmaking tools in the fields of HD and 3D filmmaking are available to both the student as well as the film professional,” Ghai said.

Sony is targeting worldwide sales of more than 1 trillion yen ($12 billion) from 3D-related product businesses by the end of fiscal year 2012 (ending March 31, 2013) including consumer, gaming and professional products.