Sony's Josh Goldstine to Head Marketing at Universal

Veteran replaces Eddie Egan, who segues to studio-based animation unit Illumination Entertainment.

As part of a shake-up at Universal Pictures, Josh Goldstine, who has spent 20 years as a creative marketing executive at Sony, has been tapped to become the new president of marketing for Universal.

Goldstine will replace Eddie Egan, who is moving over to head marketing at Illumination Entertainment, the studio-based animation unit behind Despicable Me and Hop.

Michael Moses, who was promoted to Universal’s co-president of marketing last year, is expected to remain in that role.

Universal announced Egan’s move Wednesday but had not yet confirmed Goldstine’s appointment. Goldstine has served as senior creative executive in Sony’s marketing department since 2008.

He survived a brush with notoriety in 2001 when he was suspended for inventing a fictional film critic named David Manning, whose quotes were used in Sony movies such as The Animal and A Knight’s Tale.

The executive changes at Universal come as the studio is enjoying back-to-back hits in Fast Five and Bridesmaids after having enduring a string of flops.

Egan has spent 17 years at Universal, the past 3 1/2 as its domestic marketing chief. He will look after all the marketing aspects of Illumination's slate; the company is planning on upping its output to two movies a year starting in 2013.