Sooter shifts to marketing post at PHE


Paramount Home Entertainment executive Kelly Sooter has been promoted to executive vp and GM of worldwide marketing.

Sooter will oversee domestic and international brand marketing, creative services and DVD content development, working with executive vp worldwide marketing services Mary Kincaid to drive global marketing and strategic initiatives, leverage emerging technologies and boost synergies across the worldwide division.

Sooter reports to domestic home entertainment president Meagan Burrows and international home entertainment president Dennis Maguire.

Sooter was executive vp and GM of Paramount Home Entertainment's domestic family business. She will continue in her role as GM of the DreamWorks Animation domestic business, reporting directly to Kelley Avery, president of worldwide home entertainment at Paramount Pictures.

Avery praised Sooter's "business acumen, retail knowledge, marketing expertise and creativity."

"Her expanded responsibilities will help us to continue to innovate and grow our business in the increasingly competitive global marketplace," Avery said.

Before DreamWorks Home Entertainment was merged into Paramount, Avery and Sooter headed the division as worldwide head and domestic head, respectively.