Soumya Sriraman to Lead Channels Business at Amazon Prime Video

Soumya Sriraman
Tibrina Hobson / FilmMagic / Getty

Soumya Sriraman

The executive earlier announced that she would be stepping down as CEO of BritBox.

Soumya Sriraman, who earlier this month announced she would be stepping down as CEO of streamer BritBox, is taking a new job overseeing Amazon's video channels business in the U.S., The Hollywood Reporter has confirmed.

As head of Prime Video Channels, she will oversee a business that sells Amazon Prime members subscriptions to third-party streaming services like Showtime and HBO. It's a business she knows well, having sat on the other side as president and CEO of niche streamer BritBox for the last three years.

A key architect of the BritBox platform, Sriraman grew the service — which offers its subscribers access to British television — to 1.5 million subscribers. Earlier this year, the company, which is owned by BBC Studios and ITV, announced it would expand the service into up to 25 countries.

Prior to joining BritBox, Sriraman was executive vp of franchise and digital enterprises at BBC Worldwide. She also spent five years in theatrical marketing at Vivendi.

Amazon has been operating Prime Video Channels since 2015, when it added the third-party subscriptions to its lineup of Prime entertainment offerings, which include original TV shows and movies and licensed content. The service is a big business for Amazon. In 2018, BMO Capital Markets estimated that the company would make $3.6 billion in revenue from the offering by 2020.

Sriraman joins Amazon less than a year after former Hulu CEO Mike Hopkins left his job running Sony Pictures Television to oversee the Seattle-based tech giant's Prime Video and Studios businesses. BritBox recently announced Emily Powers will be promoted to EVP and Head of BritBox North America.