Souping: Hollywood's Newest Cleanse

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Kale juice and almond milk be damned. Hollywood's latest liquid weight loss craze is of a more savory variety.

When Emmy-winning actor Michael Chiklis decided he wanted to drop 35 pounds to don a leopard leotard as Strong Man on FX's new American Horror Story: Freak Show, he didn't go on a juice fast. He realized soup is good food with Soupure, a soup diet and delivery service launched quietly several months ago by Angela Blatteis, a former private-equity exec at The Gores Group, and lawyer Vivienne Vella.

"It occurred to me that everyone's juicing, but no one's souping," says Chiklis. "Juice has too much sugar and not enough fiber. My wife, Michelle, and I heard about Soupure, became their beta testers and loved it so much that we invested in the company. The soups are high in fiber, low in saturated fats [and have] vitamins and nutrients. Your intake is about 1,200 calories a day."

Soupure delivers cold soups (strawberry cashew, cucumber grape), hot soups (Japanese sweet potato, kabocha shiitake) and hydrating alkaline waters -- all of which have found their way to the set of ABC's Scandal. If you stick to only four soups daily, apparently you can drop a pound a day. A chilled six-pack runs $45; hot soups, $60; and a three-day cleanse of eight hot and cold soups a day is $235.

This story first appeared in the Oct. 17 issue of The Hollywood Reporter magazine.