South Korea's CJ E&M Renews 'Chef in Your Ear' Cooking Show Format

Marina Bay Sands Singapore - H 2013

Marina Bay Sands Singapore - H 2013

Korea is the second Asian territory to remake the U.K. and Canadian show via Singapore-based distributor Bomanbridge.

South Korea's CJ E&M renewed the rights to remake the popular U.K. and Canadian format Chef in Your Ear, Bomanbridge Media announced on Tuesday during the Singapore Media Festival's Asia TV Forum & Market (ATF).

The Korean entertainment giant will offer another season of its local version, Avatar Chef, in 2016. The first season of the cooking competition is currently airing. Korea is the second Asian territory after Mongolia to remake the show; Singapore-based distributor Bomanbridge handled both deals.

In Canada, the original English version is produced by HLP + Partners, and the French version is produced by 350 Productions, setting record audiences on The Food Network. The 26-part primetime series was the network's top-rated show on Monday nights in 2015, increasing the year-ago slot average by 172% (A18-49).

Chef in Your Ear is a new cooking competition format in which two professional chefs aim to deliver a restaurant quality dish—by "remote control."  All the cooking is done by two novice cooks, many of whom claim to be kitchen disasters, each wearing an earpiece. They take instruction from a celebrity chef whom they have been paired with, and who is locked away in a booth, unable to smell or taste the food.

Last year, Bomanbridge sold 86 hours of content to various Asian territories including Korea and Thailand, during ATF. This year's ATF runs until Friday while other programs of the Singapore Media Festival continue through Dec. 6.