South Korea's CJ Hosts Inaugural Youth Film Competition in China

CJ Culture Foundation's Pursue Your Dream Competition in China - P 2014
Courtesy of CJ Culture Foundation

The entertainment giant is looking to support emerging filmmakers in China, Korea

South Korea's CJ Group inaugurated a short film competition in Beijing over the weekend and announced the top prizewinners on Monday.

The CJ Culture Foundation partnered with The Chinese People's Association for Friendship With Foreign Countries (CPAFFC) and China Central Television (CCTV) to co-host the first-ever "Pursue Your Dream" project, a talent incubation initiative to unearth and support young filmmakers.

The inaugural event attracted 324 submissions from aspiring filmmakers aged 15-29 who are based in Korea and China. The grand prize went to China's Xia Mo, a student at the Beijing Film Academy. Xia and seven other winners will be invited to take part in a five-day training program in Korea in November.

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A total 45 short films by top Asian filmmakers, including Bong Joon Ho (Snowpiercer) and Wang Xiaoshuai, were screened at CGV Beijing — a local branch of CJ's cinema chain — as part of the event from Oct. 23-26. Korean veteran actor Ahn Sung-ki and regionally popular actress Yoon Eun-hye visited Beijing to promote the project.

"The ultimate aim of the Pursue Your Dream project is to foster future Chinese filmmakers and to help introduce inspiring Korean filmmakers in China. We hope to strengthen the film markets of Korea and China by encouraging youths from the two countries to pursue their dreams," said Min Hee-kyung, executive vp of CJ and head of the group's Creating Shared Value department.

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