Spain's BRB producing 3D children's series

Company shifting to more high-tech strategies

MADRID -- Spanish animation giant BRB International said Monday that it will produce three upcoming children's series in stereoscopic 3D technology, claiming to be the first to offer a fully 3D series experience on television and Internet in Europe.

"There is no 3D stuff on TV yet for family entertainment," said Studio 21 Executive Producer Carlos Biern. "We feel it's a must for family programming. Not only on TV, but on the Internet. Advertisers are waiting for people to pick up these shows and they work very well on VOD."

The move forms part of a shift in strategy at BRB, according to a spokesperson, who said the company plans to focus more on high-tech alternatives.

The Barcelona-based BRB's production company Studio 21 will shoot in 3D and high-definition, incorporating a 16:9 panoramic format that can later be used on TV, Blu-ray, VOD, IPTV and mobile devices connected to the Internet.

The first of the three series to be finished will be the 104 episodes of the two-minute series "Zookaboo," featuring guessing vignettes about different animals hidden in a box. It should be available in September. "Kambu" (52 episodes at seven minutes) and "Canimals" (52 episodes at seven minutes) will be available by the end of the year. All three series will be able to be viewed in both 2D and 3D, either with stereoscopic glasses or without them according to the broadcast needs.

According to Biern, their tests show the technology works on I-Phones, Internet and regular TV sets.

"Nobody has Blu-ray, and people are just starting to buy HD, but we're not concerned about that," Biern said. "You can use the traditional red and blue 3D glasses and see it beautifully. We've tried it and it works. Not the same as in an Imax theater, but really great."

Video games will be available exclusively through Internet on the Webpage corresponding to each series. Interactive videos will also be developed for mobile devices -- principally iPhone, iPad and Android -- by using augmented reality techniques that will allow users to interact.