Spain's OCine cinema chain to go digital
Inks deal with digital cinema integrator YmagisMADRID -- Spanish cinema circuit OCine, part of the leading Area Catalana d'Exhibicio Cinematografica (ACEC) chain, has closed a deal with digital cinema integrator Ymagis to digitalize the entire chain by the end of 2012.
The family-owned OCine chain, which includes 15 multiplex theaters with 134 screens, is the first to sign such an agreement in Spain to convert all its screens to Digital Systems 3D.
"For OCine," the digitization of our circuit is one of the main challenges we have to face to continue with our commitment to always offer the most current technology," OCine CEO Esteve Agusti said.
Spanish chains have largely footed the bill for their conversion to digital -- usually one screen per complex. Once the investment is complete, they have signed or are about to sign agreements with integrators. That is the case with leading chains Yelmo and Abaco Cinebox, as well as Cinesa, Union Cine Ciudad, ACEC and Renoir, Golem and Van Dyck.
"It is an important step for Ymagis in the Spanish market and also for OCine as the first independent cinema chain of its kind to publicly announce such determination," said Manel Carreras, Ymagis' director of sales and business development in Spain.