Spanish ad market down 6.5% in first half

Cinema ads collapse by 43%

MADRID -- Ad spending in Spain slipped to 3.6 billion euros ($5.7 billion) in the first half of the year, down 6.5% from the same period in 2007, ad market monitoring firm Infoadex reported Monday.

Among the nine traditional and nonconventional media outlets monitored, only the Internet and themed television channels posted gains, at 28% and 12%, respectively.

Advertising on general broadcast television, the largest market, was down 4.1% to 1.7 billion euros ($2.7 billion), but the biggest loser was the movie theater ad market ,which fell a whopping 43% to 11.1 million euros ($17.6 million) from 19.5 million euros ($30.9 million) in 2007.