Spanish Ad Market Grows for Second Consecutive Quarter

Spanish broadcaster Atresmedia posts a 66.7 percent jump in earnings

The Spanish advertising market grew 7.2 percent in the third quarter, marking the second-consecutive quarter of ad growth in Spain, according to research company Arce Media.

The company credited the 0.6 percent gain in Spain’s quarterly GNP and a 4.2 percent growth in brands in part for the impressive growth. Overall, Spain's ad revenue for the first nine months of the year grew 9.9 percent over the year-ago period.

According to the company, quarterly investment in the TV ad market in Spain grew 13.7 percent over the same period last year to $465 million (€367.6 million). The first nine months marked a 6.9 percent gain to $1.6 billion (€1.3 billion), compared with the same period last year.

In fact, television was the only medium that saw its share of the ad pie grow — by 2.6 percent over the same period last year. Internet, radio, magazines and press all dropped.

In related news, Spanish private broadcaster Atresmedia reported a 66.7 percent jump in its earnings on Thursday, hitting $59.6 million (€47.1 million) for the first nine months of 2014.

The company, which did not detail third-quarter results, said it had earned more in the first three quarters than the full year of 2013 when it posted earnings of €46.1 million.

Revenue at its networks, which include flagship channel Antena 3 and general interest La Sexta as well as a handful of thematic channels, climbed 7.8 percent in the first three quarters to $792 million (€626.3 million).

Atresmedia said its channels maintained the lead in the primetime target audience with 31.9 percent market share, with Antena 3 registering a 0.5 percent bump in its overall audience average to 13.6 percent and La Sexta scoring a share of 6.9 percent.

Atresmedia and rival broadcast company Mediaset, which will report earnings on Oct. 29, take the lion’s share of the Spanish TV ad market, some 86 percent.

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