Spanish Broadcasters Report Mixed Results

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Televised soccer is a big ad revenue generator for Spanish broadcasters.

Atresmedia posted buoyant numbers on Thursday but the welcome increase in television ad spending in the industry couldn't save Mediaset Spain's profits heading south.

MADRID – Spain’s two leading private broadcasters, Mediaset Spain and Atresmedia, reported mixed results for the first half of the year as national ad spending rebounded on the back of encouraging gains in television advertising. 

Mediaset’s net profit for January to June was $28.8 million (21.4 million euros), down almost 29 percent over the same period last year, while main rival Atresmedia enjoyed a 30 percent jump in net profits to $50.8 million (37.7 million euros), the companies said in separate results statements Thursday. 

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Television advertising revenue at Mediaset was $558 million (414 million euros) up 6.2 percent from the first half of 2013. Mediaset Spain has six television channels - flagship Telecinco, Cuatro, FDF, Divinity, Boing and Energy, with an advertising audience share of 44.3 percent. 

In its results statement, Atresmedia, which has four television channels – flagship Antena 3,Neox, Nova and 6 – did not mention advertising income, but said its audience share rose by 0.4 percentage points to 28.8 percent. The increase came “despite the closure of three of the group’s channels in May and the broadcasting of the Brazil World Cup on other channels,” the group said. 

In a related development, ad market monitoring firm Infodex said thate Spain’s overall advertising market was up 2.7 percent in the first half of the year after three consecutive semesters of decline, with television’s growth at 5.7 percent.